When ONICON first purchased Pulsar Process Measurement Ltd in 2018, the business sat under a family of companies alongside Greyline Instruments Inc., later in 2019 when TASI then purchased ONICON – Pulsar Process Measurement Ltd, and Greyline Instruments Inc., both moved on to become part of the ‘TASI FLOW’ portfolio.
Both had the same brand ethos and product value and offered a range of complementary goods and services to customers in the same markets. We realised that if we combined both businesses together, we could offer our customers a much stronger product offering than keeping both of our product portfolios separate.
Following the merger of Greyline Instruments and Pulsar Process Measurement, it was decided the newly formed, combined business would rebrand in late 2019 to become Pulsar Measurement. The aim was to create a stronger platform and carry on supporting our customers with a wider range of complementary technologies and services from a single brand identity.
With it’s already strong offering of both ultrasonic, radar and doppler technologies combined with it’s wide range of advanced and intelligent pump controllers – Pulsar Process Measurement Ltd was looking forward to being able to offer its customers a greater range of technology, including transit time technology for pipe flows, and a wider range of open channel flow products that ONLY Greyline Instruments Inc. could provide.
For Greyline, this would add a wider range of flow, level, pump control, volume and sludge blanket measurement technology which, when combined with world leading support and a strong focus on the customer, means that their position in the current market place is only made stronger.
Throughout 2020, Marketing teams from both Pulsar Process Measurement Ltd and Greyline Instruments Inc., have worked closely together to bring customers a brand new up-to-date website, new product documentation, new logos, new and refreshed looking products with much more set to be released in the coming months.
Both businesses are excited to begin their journey together and this fresh new brand is only just the start of it.
For any more information on the rebranding of both Pulsar Process Measurement Ltd and Greyline Instruments Inc., please contact email@example.com
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